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Week 1: Google Ads Account Setup
Create Google Ads Account
Dashboard Overview
Billing Setup
Comparison Between Old & New Dashboard
Understanding Conversion Data Flow
Creating Conversion In Google Ads
Creating Tag Manager
Connecting Tag Manager With Website
Understanding Google Tag
Setup Google Ads Conversion In Tag Manager
Test Conversion In Tag Manager
Week 2: Google Search Ads
Understanding The Type Of Campaign
Understanding Objectives
Creating The First Search Ads Campaign
Understanding Campaign Structure
Bidding Strategy
Google Network Types
location targeting
Understanding Keywords
Keyword match types
Ad Rank , Ad Auction & Quality Score
Auction Insight
Search Term Analysis
Recommendation Auto Apply
When Where Ads Showed
Landing Page Report
Reports
Week 3: Display Advertising and Remarketing
Creating The First Display Ads Campaign (Banner Ads)
Creating The First Video Ads Campaign (Youtube Ads)
Creating First Performance Max Ads Campaign
Where Ads Showed Display
Edit Display Ad
Audience Performance Analysis
Assets Library google ads
audience targeting
audience segments google ads
Week 4: Advanced Google Ads Techniques
Creating youtube video ads for leads
Creating Performance Max for Digital Course
Creating Audience Signal for Digital Course